![]() I play offensive and defensive - it all depends on the timing and the market.”Īnd as conditions have shifted toward the end of this cycle, Shojaee, too, is changing tack by shifting to multifamily projects. “I would not just close my eyes and throw a dart. “I am generally conservative, but I am a risk taker with a very calculated risk,” he said. He started his career with a focus on single-family homes because they offer more flexibility: If the market takes a turn, you can switch plans. Shojaee’s ability to adapt to the changing conditions of the market is among the keys to his success. ![]() “If you create something like this, you are separating yourself from competitors,” he said. The Coral Gables resident told The Real Deal that his goal is to bring new design concepts to the region - like choosing a minimalistic style rather than Mediterranean architecture at the nearly completed Oasis at Park Square in Doral, where each unit features a private rooftop with a Jacuzzi, barbecue area, bathroom and covered terrace. While friends note his generous character and sartorial sensibility, they’re just as apt to muse about his determination and focus in business. The 57-year-old founder’s joie de vivre is as notable as the scale of his firm’s productivity. ![]() Today his firm, Shoma Group, develops apartment buildings, townhomes, office buildings and retail space in addition to the 10,000 single-family homes it has built since he founded the company in 1988. Supplied with seed money from his father, who was a developer in their native Iran, Shojaee began his career in building well before he turned 30. as a freshman at the University of Miami, in exile from his home country, where a revolution was just beginning.īut Masoud Shojaee was once that kid. I t may be hard to believe that the man who today oversees a vast empire of real estate development in South Florida, who relishes the riches of his success - driving a Rolls-Royce Wraith and sporting the latest fashions from Bijan and Dior - was once a frightened 18-year-old, completely alone in the U.S.
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